Influencer marketing is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
WHY INFLUENCER MARKETING?
It is Social
Consumers are spending more and more time on social media compared to traditional media, does your marketing effort follow suit?
It is Native
Consumers are getting smarter and sometimes tired of paid advertising, brands should create conversations with them, not talk at them.
It is Targetable
Influencers marketing can be very topic or interest focused and performance is trackable too, engaging the right influencers is the key.
It is Arbitrage
Compared to other medium which could be saturated by now, influencers marketing is still at its growing phase with supply > demand.
Introducing BigCast Influencer Marketing Platform, advertisers can now engage the right influencers to promote their campaigns, by using a system-automated platform.
Advertiser can create job via the platform and define influencer's criteria to shortlist and engage.
The platform will perform job matching at the background and match job to qualified influencers.
Besides job, advertiser can also create contest via the platform and reward influencers with prizes.
Be it product sponsorship or loan, advertiser can arrange product shipment with the influencers.
Advertiser to make payment prior to job posting, and payout to influencer upon job deliverables.
Influencer to link profile with social media account hence social influence can be verified.
Get your access to BigCast Influencer Marketing Platform today, it is FREE!