SOCIAL MEDIA IS BIG HERE

Before we go to influencer's marketing, let's understand the landscape of social media here. Malaysians are heavy social media users, according to latest report by We are Social.

  • There are 22M active social media users, 71% of total population in Malaysia
  • Malaysians spend 3H on social media daily in average, more than TV
  • Besides Facebook, Instagram, Twitter etc are also popular here
  • Besides Facebook ads, what else you can do to reach them?
Start Influencers Marketing

Influencer marketing is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. -- Wikipedia

WHY INFLUENCER MARKETING?

It is Social

Consumers are spending more and more time on social media compared to traditional media, does your marketing effort follow suit?

It is Native

Consumers are getting smarter and sometimes tired of paid advertising, brands should create conversations with them, not talk at them.

It is Targetable

Influencers marketing can be very topic or interest focused and performance is trackable too, engaging the right influencers is the key.

It is Arbitrage

Compared to other medium which could be saturated by now, influencers marketing is still at its growing phase with supply > demand.

WHY BIGCAST?

Introducing BigCast Influencer Marketing Platform, advertisers can now engage the right influencers to promote their campaigns, by using a system-automated platform.

Job

Advertiser can create job via the platform and define influencer's criteria to shortlist and engage.

Matching

The platform will perform job matching at the background and match job to qualified influencers.

Contest

Besides job, advertiser can also create contest via the platform and reward influencers with prizes.


Shipping

Be it product sponsorship or loan, advertiser can arrange product shipment with the influencers.

Payment

Advertiser to make payment prior to job posting, and payout to influencer upon job deliverables.

Profile

Influencer to link profile with social media account hence social influence can be verified.

Get your access to BigCast Influencer Marketing Platform today, it is FREE!


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